March 20, 2007
This slideshow has been around a bit, but I haven't thought of it in a while. Then a friend mentioned it recently in conversation, and I decided to hunt it down. It's just as good the second time around. If you haven't seen it, take a few mintues to click through the slides. You might even want to check out Neumeier's book of the same name.
The Brand Gap from coolstuff